As the club’s principal shirt sponsors for nearly 20 years, West & Coe has seen many chapters in the Daggers’ storied history. However, the arrival of KSI marks what the club has described as its “most significant strategic partnership to date,” signaling a transformative shift for both the team and the local community.
More Than a Name on a Shirt
At West & Coe, our commitment to Dagenham & Redbridge has always been rooted in our deep ties to the local community. Since first appearing on the shirts in the 2006/07 season, we have stood by the club through promotions and challenges alike.
KSI’s stated goal to take the Daggers from the National League South back to the “glory days”—and eventually the Premier League—is a vision we are proud to support. His energy, combined with the club’s rich heritage, promises an inspiring future for supporters at Victoria Road and beyond.
We look forward to working closely with the new leadership team to help the club reach even greater heights while remaining a steadfast pillar of support for the heart of our community.